It’s not often that I feel the need to highlight a TV advert. They are, after all, just another piece of marketing designed to sell a specific product to the masses. Occasionally though, an advert will make my jaw drop.
This latest advert from Sony, promoting its new 55-inch and 65-inch X9 4K televisions, is one of them.
The piece shows millions of brightly-colored petals – estimated to be 8 million, in fact – erupting from a volcano in Costa Rica and flowing uncontrollably into a nearby mountain village. If you watch this in 1080p on YouTube, I guarantee that you’ll be mesmerized from start to finish.
Behind the scenes: